Abby Schmearer

Abby Schmearer is a content writer and creator, with extensive experience writing both long-form and short-form copywriting and content. Born in New England, she has lived or visited all lower 48 states, and now resides in New Hampshire. After nearly ten years working at the same company, she’s branching out and looking for a new adventure.

SKILLS
Marketing Tools: Google Analytics, SEMrush, Ubersuggest, Meta Business Manager, Google My Business, Ahrefs, Hootsuite, HubSpot, Buffer, Sprout Social, Canva
Social Media: X (formerly Twitter), LinkedIn, Instagram, Facebook, Pinterest, TikTok, YouTube
Email Marketing: MailChimp, Constant Contact
Website: WordPress, HTML, CSS
Experienced in Microsoft Office (including Excel, PowerPoint, and Outlook)
Excellent customer service and communication skills

PROFESSIONAL HISTORY
NESC Staffing  (August 2014 – May 2024) 
Social Media and Marketing Specialist 
Jan. 2020 – May 2024
*Increased the organic search traffic by 415% by utilizing strategic marketing tactics, including visual storytelling social media, which improved the average Google ranking from 36.56 to 5.79
*Ensured brand’s messaging was consistently expressed across all digital audience touch points by stewarding the brand on email campaigns and all social media platforms increasing the public’s trust in the brand overall
*Trained internal employees on the internal Client Relationship Management system that was used daily, including follow-up training and email marketing through the CRM portal

Content Writer and Creator 
NESC Staffing (Promoted Dec. 2015)
Dec. 2015 – Apr. 2020
*Created and managed the copywriting, graphic design, composition, execution, scheduling, and analyzed the results for the company’s social media, including LinkedIn, Facebook, Instagram, Pinterest, X (formerly Twitter), and YouTube
*Researched keywords, and handled copywriting for regular multimedia, blog posts and newsletters for company website, for both B2B and B2C audiences

Technical Recruiter
NESC Staffing Aug. 2014 – Dec. 2016
*Answer incoming calls and make outgoing phone calls, while providing excellent customer service
*Deescalated difficult situations like contacting contractors and conveying news including not being hired or being laid off
*Kept confidential files organized

EDUCATION/CERTIFICATIONS
Google Analytics for Power Users – Issued May 2024 Completion ID: 298192377 https://skillshop.exceedlms.com/student/award/zYfMoTYsD6L8DCtPJ9Ty55WT
Hootsuite Platform Certification – Issued Mar. 2021 Credential ID 30782962
Inbound Marketing Certification – HubSpot Academy
SEO Certified – HubSpot Academy
B.A. Bachelor of Arts College Degree – (Unfinished) SUNY Potsdam